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Action Ignites the Path to Self-Discovery and Authentic Purpose

In the evolving narrative of personal development, the conventional wisdom of “Be, Do, Have” has been a longstanding guideline. It advises starting with a clear self-identity, which then dictates actions, leading to the attainment of goals. While insightful, introduces a nuanced perspective with our tagline: “Do, Be, Achieve.” This approach emphasizes action as a primary step, not only to foster progress but also to discover genuine desires and purposes, free from external influences.

Reassessing "Be, Do, Have"

Traditionally, “Be, Do, Have” suggests that identity precedes action. Endorsed by thought leaders like Stephen Covey in “The 7 Habits of Highly Effective People,” this model advocates for a clear vision of oneself as the starting point. However, this method often assumes a level of self-awareness that many are still developing. Lacking this clarity can lead to a state of uncertainty, where the temptation is to seek direction from external influences rather than fostering inner guidance.”

Embracing "Do, Be, Achieve"

In contrast, “Do, Be, Achieve” posits that action can be a more immediate and authentic starting point. This philosophy aligns with the views of Mihaly Csikszentmihalyi in “Flow,” where he discusses how deep engagement in activities can lead to profound self-discovery. Additionally, it echoes Barbara Sher’s concept in “Refuse to Choose,” where she argues that experimenting with different paths can be more enlightening than adhering to a predetermined notion of self.

Illustrating with a Story

Consider the journey of Sarah, a young professional unsure of their career path. Rather than conforming to societal expectations or preconceived notions of success, Sarah adopts the “Do, Be, Achieve” approach. By engaging in diverse experiences, from community projects to entrepreneurial ventures, Sarah not only gains skills but also tests how these activities resonate with their inner desires. This exploration allows Sarah to discover a passion for sustainable business, a field that aligns with their values and aspirations, uncovered through experiential learning.

The Benefit of Action-Oriented Self-Discovery

This approach to personal growth, rooted in action, offers liberation from externally imposed narratives. It aligns with the psychological concept of intrinsic motivation, as discussed by Edward L. Deci and Richard Ryan in their Self-Determination Theory. They emphasize that autonomy in decision-making, particularly in choosing actions, plays a crucial role in self-actualization and fulfillment.

Implementing "Do, Be, Achieve"

Our “Do, Be, Achieve” philosophy at champions a journey of discovery through action. This method not only propels us forward but also helps in uncovering our true desires and purposes, unshackled from external expectations. It’s an empowering, authentic approach to personal development, encouraging individuals to explore, reflect, and ultimately find their unique paths.

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